This mobile concept was created as part of a carnival activation, designed to support a step-based fitness challenge tied to event participation and rewards. Users could track daily progress, review past results, and join challenges to unlock perks such as tickets or in-event benefits.
I worked on the mobile UI, screen flow, and feedback states, focusing on clear progress tracking and quick interactions. The interface was kept simple and engaging, with visual progress indicators, achievement screens, and modular components that could easily adapt to different event campaigns or seasonal challenges.